— Covering a wide range of industries, for companies big and small
— Selected design clients
Lancaster Pride,The Hardwood Floor Store,Elizabeth Melvin Photography, Lonsdale District Scouts, Red Locks Creations, Havwoods
— Selected consultancy clients
Plusfloor, Lonsdale District Scouts, Shay Walsh, Off The Map Events, Pheonix Installation, The Paper Rhino
— Some work highlights from projects both personal and client based
Logo | Branding | Print
The Hardwood Floor Store
Possibly the hardest logo I have ever had to create, the brief from the client was to design a logo for a wood flooring company, that had no obvious flooring or wood related iconography and incorporated negative space.
After much pondering, I was struck by the idea that you could use planks to create a H shape, which led to the logo in it's final form. Since then I have gone on to develop the brand, to cover all web and print activity.
Print | Logo
A design for a Valentine's card, printed for Valentine's day 2018.
I wanted to use a drop shadow style with a type based card, that was different to the generic cards in shops.
Design | UX | CRO | Web Design
I was tasked with re-designing the website for the luxury vinyl brand, Plusfloor.
I had to create a site that would showcase the products and inspire designers, architects and end users to use the flooring so I created a design that features imagery in a big way, to attract customers to the flooring.
The design also had to have functionality; the ability to order samples and download technical information about the products.
Since, the site has seen an increase in use, with sample requests up 60% YOY and traffic at an all time high, with a bouxce rate of 37% (at the time of writing)
Design | Branding | Logo Design | Iconography
I have worked on various design projects for clients, large and small.
My design process always starts on paper, with rough sketches, before some development. When I am happy with a concept I move through to a digital format. I always design in monochrome first, before adding colour; if a brand/logo works in black and white it will always work in colour!